WeChat is the most influential digital platform in China, combining messaging, social media, payments, e-commerce, and customer service into a single ecosystem. With over one billion active users, WeChat has become the primary channel through which businesses connect with Chinese consumers.
For companies entering or expanding in China, one of the most common questions is: How to get followers on WeChat?
The answer lies in understanding how WeChat works, what Chinese users expect, and how to apply compliant, localized growth strategies.
In this guide, WeChatPro explains proven methods to gain WeChat followers organically and through paid growth—without risking account quality or compliance.
Why Getting WeChat Followers Matters
WeChat followers are not just an audience; they are direct business assets. When users follow your WeChat Official Account, you gain a permanent communication channel that allows you to:
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Send targeted updates and messages
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Build long-term trust with Chinese users
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Promote products and services directly
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Drive traffic to Mini Programs or e-commerce
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Support customer service and retention
Unlike other platforms, WeChat does not rely on algorithms alone. Followers receive content directly, making each follow highly valuable.
Step 1: Set Up the Right WeChat Official Account
Before focusing on growth, your foundation must be correct.
Types of WeChat Official Accounts
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Service Account – Ideal for businesses; supports ads, payments, Mini Programs
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Subscription Account – Better for publishers and content creators
Most companies aiming to get followers for business growth should use a Service Account. This account type offers better visibility and advanced features.
WeChatPro helps businesses register and verify accounts correctly to avoid early limitations.
Step 2: Optimize Your WeChat Profile to Attract Followers
Many businesses lose potential followers because their WeChat profile does not clearly communicate value.
Key Optimization Elements
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A professional and recognizable profile image
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A clear Chinese description explaining who you are and what you offer
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A strong welcome message that explains the benefit of following
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Custom menu buttons that guide user actions
A well-optimized profile can significantly increase follow conversion rates.
Step 3: Publish Valuable and Localized Content
Content is one of the most effective ways to get followers on WeChat organically.
Content That Works on WeChat
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Educational articles and guides
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Industry insights relevant to China
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Practical tips and how-to content
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Market updates and trend analysis
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Brand stories adapted for local culture
Content Mistakes to Avoid
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Overly promotional posts
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Poorly translated content
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Copying content from Western platforms
Chinese users value usefulness and authenticity. Providing value first leads to natural follower growth.
Step 4: Use QR Codes Everywhere
QR codes are essential for WeChat growth. They allow users to follow your account instantly with one scan.
Effective QR Code Use Cases
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Website landing pages
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Email signatures
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Business cards and brochures
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Offline events and trade shows
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Product packaging
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Presentation slides
Every marketing channel should guide users to your WeChat QR code.
Step 5: Run WeChat Advertising to Accelerate Growth
Paid advertising is one of the fastest ways to get followers on WeChat when used strategically.
Popular WeChat Ad Formats
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WeChat Moments ads
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Banner ads within articles
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In-feed native ads
Best Practices for Follower Ads
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Use localized visuals and messaging
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Target the right audience demographics
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Highlight the benefit of following
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Optimize landing pages for follow actions
WeChatPro helps businesses manage ads while ensuring compliance with platform policies.
Step 6: Use Mini Programs to Increase Engagement
Mini Programs are lightweight applications inside WeChat that allow users to interact with your brand without leaving the app.
How Mini Programs Help Get Followers
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Reduce friction in user journeys
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Encourage repeat interactions
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Improve user experience
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Support e-commerce and bookings
Businesses using Mini Programs often experience higher follower retention and engagement.
Step 7: Collaborate With KOLs and Local Partners
Collaborations with Key Opinion Leaders (KOLs) or relevant partners can quickly expose your brand to new audiences.
Effective Collaboration Methods
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Sponsored content
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Account cross-promotion
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Campaign partnerships
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Event-based collaborations
The focus should be on relevance and trust, not just follower numbers.
Step 8: Offer Incentives That Attract Quality Followers
Incentives can help increase followers when used carefully.
Examples of Effective Incentives
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Exclusive content or insights
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Early access to offers
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Downloadable resources
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Invitations to events or webinars
Avoid low-quality giveaways that attract users who will never engage.
Step 9: Engage Followers to Maintain Growth
Getting followers is only the first step. Long-term success depends on engagement.
Engagement Best Practices
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Respond quickly to messages
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Use automated replies wisely
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Segment followers by interest
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Send relevant, non-spammy updates
Active engagement increases retention and encourages organic growth through sharing.
Step 10: Track Results and Optimize Continuously
WeChat growth requires regular performance analysis.
Key Metrics to Monitor
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Follower growth rate
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Content engagement
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Conversion actions
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Ad performance
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User retention
Data-driven optimization ensures consistent improvement.
Common Mistakes That Limit WeChat Follower Growth
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Buying fake or low-quality followers
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Ignoring localization
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Posting inconsistently
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Over-promoting products
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Violating platform guidelines
These mistakes often lead to low engagement or account restrictions.
How WeChatPro Helps Businesses Get Followers on WeChat
WeChatPro provides end-to-end WeChat growth solutions, including:
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Official Account setup and optimization
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Content strategy and localization
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WeChat advertising management
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Mini Program development
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Lead generation and conversion optimization
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Compliance and risk management
Our focus is on real, engaged followers who support business growth.
Final Thoughts
Getting followers on WeChat requires a strategic, localized, and compliant approach. Unlike other social platforms, WeChat rewards businesses that provide value, build trust, and maintain long-term engagement.
With the right strategy, WeChat can become your most powerful marketing channel in China.
If you want to grow a strong and engaged WeChat audience, WeChatPro is ready to help you succeed.